NYT: Is It About to Rain? Check the Typeface

The parametrized typeface that morphs, - the concept is simple and very appealing. people in general like to change style: in fashion, in interior, and now in typeface... beatuful work...

NYT article: Is It About to Rain? Check the Typeface
"Residents of the Twin Cities of Minneapolis and St. Paul may soon have a new way to assess quickly if their summer picnic is about to turn frosty. A digital typeface developed for a local graphic-design competition can change in response to such real-world factors as temperature fluctuations and traffic conditions. When a heat wave is imminent, motorists passing an electronic billboard might view an advertising message with rounded letters, while rectilinear text might signal an approaching cold front.

Twin, as the interactive typeface is called, was created by Erik van Blokland and Just van Rossum, co-founders of the Dutch design firm LettError. They were commissioned to develop Twin by the University of Minnesota Design Institute, which invited six designers to submit proposals last year for a civic typeface that would represent the urban area. Their idea was chosen, and the prototype was unveiled on Saturday at a typography convention. The prototype can be seen at the Design Institute's Web site (design.umn.edu)."